We’re obsessed with leather. From the texture, to the weight, to the way it makes you feel. Everything is better in leather. Always in fashion, classic leather ages well and gains character, as you do, becoming as unique as the person who wears it and a signature of personal style.
Our brand Personality
Quality
Handcrafted Leather, Distinctive Details,Well-made and long lasting
Stylish
Fashionable, Classic and On-trend Leather Designs
Smart
Great Variety and Value Every Time
Genuine
Trustworthy and Authentic Expertise
Cool
Confident, Self-assured,Effortless with a Slight Edge
Approachable
Friendly , Relaxed and Easygoing
How it Began
Leather Made. Since 1999.
It is this infatuation with leather that has captured our imaginations from the start. Cher Brothers Furs, Wool and Hides, was founded by three brothers right at the end of the 20th century in a boomtown of the times: Minneapolis. Inspired by the beauty of the hides, the products had to be genuine. They had to be handcrafted. (Just as they are today.) And they had to be available to the widest range of people while still maintaining the natural qualities that make leather special.
From the West Coast
In 1999, some adventurous west coasters fell in love with our leather, too. And we became the Jvens Leather the world knows today. That California cool spirit made our connection to all leather lovers even stronger. And it only built on our own dedication to quality, style and value of fine leather goods. We’re proud of our part in turning leather into a style staple of our times. Under our present ownership, BR Jvens Group, we’ve been able to create even better styles and value – all without losing our core commitment to genuine quality leather goods.
Today
Today, it’s that devotion to leather that leads us on still. We’ve loved it since 1999, and in over 25 years, we’ve learned more about leather than anyone as a leather goods store. We’re the experts. No one else comes close. Because as we made leather, leather made us.
